Gear or Fear?

With NAB 2016 coming to an end this week, we might be thoroughly disappointed that the Canon 5D Mark 4 or Panasonic GH5 did not get released. Perhaps you may be thinking of ways to incorporate the new gadgets into your current workflow- but wait, is that really necessary? While new gadgets and improved gear…

Framing for Communication

Written, visual or verbal communication is changing more rapidly than ever before. As the space gets crowded, just reporting data or ‘what happened’ is no longer sufficient.┬áThe words we say and photos we take actually reflects the way we think and our worldview, much more than we may realise.┬áProfessionals or anyone who wants to be…

9 Kinds of Renters

Our mission is to connect people and gear and we meet many passionate and amazing people everyday! Here are 9 broad categories of the people who come to us for gear: 1) Student Projects If you’re a student with a particular assignment to do- be it shooting a couple of photographs or a full short…

Videos: Tool, Art or Business?

With more information being created every single day, videos certainly account for a large chunk of that. We are surrounded by all sorts of videos- Movies, short films, security footage, advertisements, animations, 360 and even VR. As content creators, we need to understand the medium that we are working with to create better work that…